About Company
ASK Investment Managers Limited
Leading asset and wealth management firm ASK Investment Managers Ltd (ASKIM) primarily serves the HNI and UHNI markets in India. One of the first businesses in India to get a license for portfolio management services, our company is presently one of the biggest providers of discretionary equity portfolio management services. They’ve created India’s first AIF with digital client onboarding, a paperless and simple procedure, and were the first Portfolio Management Company to establish operations in GIFT city for foreign investors, among other recent industry first achievements.Their current clients include HNIs, Institutions, Pension Funds, Endowments, SWFs, Family Offices and Multi-Managers.
What Is the ASK Indian Entrepreneur Portfolio?
The ASK Indian Entrepreneur Portfolio is an equity Portfolio Management Services (PMS) strategy focused on entrepreneur-led and promoter-driven Indian businesses. It seeks companies with quality management, scalable business models, sustainable competitive characteristics and attractive long-term growth potential.
The strategy is a PMS, not a mutual fund or Alternative Investment Fund. Investors hold the underlying securities through their individual PMS accounts, subject to the applicable portfolio management agreement and strategy terms. Investors unfamiliar with this structure can learn more about Portfolio Management Services in India.
Rather than focusing only on market capitalisation or short-term price movements, the strategy evaluates the underlying business, management quality, ownership alignment, earnings potential, capital-allocation discipline and the price being paid.
ASK Indian Entrepreneur Portfolio PMS: Key Details
| Portfolio Detail | Information |
|---|---|
| Structure | Portfolio Management Services |
| Investment Style | Entrepreneur-led and promoter-driven businesses |
| Portfolio Manager | Sumit Jain |
| Inception Date | 25 January 2010 |
| Benchmark | BSE 500 TRI |
| Minimum Initial Investment | ₹50 lakh |
| Minimum Add-on Investment | ₹5 lakh, subject to the latest agreement |
| Portfolio Category | Multi Cap / Flexi Cap |
| Fees | As per the applicable PMS fee plan |
Source: APMI and portfolio information supplied to AltPort. Investors should verify current terms from the latest ASK disclosure document and PMS agreement.
Investment Philosophy: Entrepreneurial Ownership, Quality and Valuation
Promoter-driven businesses can have an important advantage when ownership and management interests remain closely aligned. However, promoter ownership alone does not make a company suitable for investment.
The strategy also considers execution capability, governance standards, competitive advantages and the ability of management to allocate capital effectively.
This distinction is important when comparing promoter-led companies with professionally managed companies. Both structures can create value; the relevant question is whether management has the capability, incentives and governance standards required to compound the business over time.
Key investment considerations include:
- Entrepreneurial ownership: Promoters with meaningful economic exposure may have a strong incentive to create sustainable business value.
- Corporate governance: Management quality, transparency and the treatment of minority shareholders remain important assessment factors.
- Capital allocation: The strategy evaluates how management deploys retained earnings and available capital.
- Size of opportunity: Businesses operating in large or expanding markets may have greater room for sustained earnings growth.
- Business quality: The portfolio seeks companies with durable competitive characteristics and sustainable economics.
- Price-value gap: A high-quality business may still be an unsuitable investment when purchased at an excessive valuation.
The strategy therefore looks for a combination of ownership alignment, business quality, earnings visibility and disciplined capital allocation, rather than relying on ownership structure alone.
The objective is not simply to identify fast-growing businesses, but to assess the relationship between quality, growth potential and valuation.
How the Portfolio Selects Companies
The portfolio-construction process considers several fundamental business and valuation parameters.
Size of Opportunity
Companies operating in structurally expanding markets may have greater potential to grow revenue and earnings over an extended period.
Earnings Durability
The strategy evaluates whether earnings growth can be sustained rather than being driven primarily by temporary factors.
Business Quality and Returns on Capital
Underlying business economics, competitive positioning and the ability to generate attractive returns on capital are important considerations.
Competitive Moat
A durable competitive advantage may help a business defend market share, pricing power, margins and profitability as competition evolves.
Valuation and Price-Value Gap
Even a high-quality company must be assessed against the price being paid. Valuation risk arises when market expectations become disconnected from the company’s fundamental performance.
The strategy therefore considers valuation alongside business quality rather than evaluating either factor in isolation.
Portfolio Construction, Market-Cap Allocation and Holdings
The ASK Indian Entrepreneur Portfolio follows a multi-cap approach, investing across large-, mid- and small-cap companies based on the investment team’s assessment of business quality, growth potential and valuation.
The allocation and holdings below represent a historical portfolio snapshot dated 30 June 2025. They should not be treated as the portfolio’s current composition.
Market-Cap Allocation
| Market-Cap Segment | Allocation |
|---|---|
| Large Cap | 66.9% |
| Mid Cap | 17.2% |
| Small Cap | 8.8% |
| Cash | 7.2% |
The total may differ slightly from 100% because of rounding.
The historical snapshot reported a weighted average market capitalisation of approximately ₹377,014 crore, a median market capitalisation of approximately ₹106,820 crore and assets under management of approximately ₹12,676 crore.
These are historical figures from the referenced snapshot. Portfolio size, holdings and allocations may have changed subsequently.
Top Holdings
| Company | Portfolio Weight |
|---|---|
| Kotak Mahindra Bank Limited | 8.7% |
| InterGlobe Aviation Limited | 6.0% |
| Reliance Industries Limited | 5.8% |
| Cholamandalam Investment and Finance Company Limited | 5.1% |
| Bajaj Finserv Limited | 5.1% |
| Torrent Pharmaceuticals Limited | 4.8% |
| APL Apollo Tubes Limited | 4.6% |
| TVS Motor Company Limited | 4.0% |
| Bajaj Auto Limited | 3.9% |
| Bharti Airtel Limited | 3.7% |
Together, these disclosed holdings provided exposure across financial services, aviation, energy, pharmaceuticals, manufacturing, automobiles and telecommunications, rather than concentration within a single industry.
Source: Portfolio snapshot dated 30 June 2025. Holdings and allocations may have changed subsequently. Refer to the latest factsheet for current portfolio information.
Sector Positioning in the Referenced Portfolio Update
The portfolio is currently positive on healthcare, capital goods/manufacturing and telecom. The investment rationale includes improving healthcare prospects, India's infrastructure and manufacturing cycle, and better telecom operating performance following tariff increases.
On the other hand, the portfolio has maintained relatively lower exposure to financials, information technology and FMCG, although the positioning within these sectors remains subject to changes in earnings outlook, liquidity, valuations and market conditions.
The portfolio manager has also made several recent changes, including increasing exposure to Kotak Mahindra Bank, AU Small Finance Bank and IndusInd Bank, adding Ultratech, increasing weights in Reliance Industries and Bajaj Auto, and exiting Adani Port, Dixon and KEI. Sun Pharma was exited, while Dr Reddy's, Patanjali and APL Apollo were reduced.
ASK Indian Entrepreneur Portfolio Fees and Minimum Investment
The portfolio information identifies a ₹50 lakh minimum initial investment and a ₹5 lakh minimum add-on investment, subject to confirmation from the latest PMS documentation.
Investors seeking a broader explanation of the initial threshold, top-ups and staggered deployment can review how the PMS minimum investment works.
The applicable management fee may vary according to the selected fee structure. Investors should check the latest PMS agreement for:
- Fixed management fee
- Variable or performance-linked fee, if applicable
- Hurdle rate, if applicable
- Exit-load terms
- Applicable taxes and expenses
- Add-on investment requirements
- Redemption and withdrawal provisions
Previously reported fee information should not be treated as universally applicable without verification from the latest PMS agreement.
Key Risks of the ASK Indian Entrepreneur Portfolio
An investment in an entrepreneur-focused equity PMS involves several risks:
- Market risk: Equity prices may decline during adverse market conditions.
- Concentration risk: A concentrated portfolio may be materially affected by individual companies or sectors.
- Promoter risk: Governance failures, succession issues or poor capital allocation by promoters can affect portfolio companies.
- Valuation risk: High-quality businesses can generate weak investment outcomes when purchased at excessive valuations.
- Style risk: An entrepreneur-led or quality-focused strategy may underperform when other investment styles lead the market.
- Liquidity risk: Smaller or less actively traded securities may be difficult to buy or sell without affecting market prices.
- Business risk: Earnings, margins and competitive positions can change.
- Portfolio-manager risk: Investment outcomes depend partly on the portfolio manager’s decisions, research and execution.
Investors should distinguish capital preservation and appreciation as investment objectives from capital protection or assured outcomes. PMS investments remain market-linked and may incur losses.
Who May Consider This PMS Strategy?
The strategy may be evaluated by investors who:
- Can meet the applicable PMS minimum investment;
- Have a long-term investment horizon;
- Understand equity-market volatility and drawdowns;
- Are comfortable with concentrated equity exposure;
- Understand promoter, valuation and liquidity risks; and
- Seek exposure to entrepreneur-led and promoter-driven Indian businesses.
A three-to-five-year horizon may provide more time for fundamental business developments to emerge, but it does not eliminate the possibility of losses.
Investors deciding between an individually held portfolio and a pooled investment product can review the differences between PMS and mutual funds before proceeding.
How to Invest in the ASK Indian Entrepreneur Portfolio
Investors considering the strategy should first review the latest ASK factsheet, PMS agreement, fee structure, portfolio disclosures and risk factors.
They should also understand the applicable investment minimum, redemption terms, portfolio concentration and taxation before proceeding.
For investors comparing PMS structures, AIF vs PMS provides additional context.
AltPort can provide fund information, documentation access, comparison support and application/onboarding assistance.
Speak to an AltPort Expert to request the latest fund information and applicable terms.
Disclaimer: Investing in PMS, AIFs, GIFT City products, Mutual Funds and other securities is subject to market risk. Please read all related documents carefully before investing. Past performance does not guarantee future results, and there is no assurance that any investment strategy will achieve its stated objectives. Portfolio holdings, allocations, fees and other terms may change. Investors should independently evaluate the investment and consult qualified legal, financial and tax professionals where appropriate. ALTPORT provides distribution and information support and does not guarantee returns or the future performance of any scheme or portfolio.
Listen to expert conversations and investment insights anytime on Spotify.
Track how the fund has performed against its benchmark over time through a comparative line graph analysis.
ASK INDIAN ENTREPRENEUR PORTFOLIO
Benchmark: BSE 500 TRI
Compare fund returns and benchmark performance across multiple investment periods using a visual bar graph.
Review and compare fund returns against benchmark performance across different investment periods in a detailed tabular format.
ASK Investment Managers Limited
| AUM(Cr.) | 1M | 3M | 6M | 1Y | 2Y | 3Y | 4Y | 5Y | Ince. | |
| Performance | ₹6178.20 | 4.25 | 2.66 | -4.32 | -3.76 | -3.39 | 4.26 | 6.04 | 5.30 | 15.06 |
| Benchmark | NA | 2.19 | 3.78 | 1.99 | 2.98 | 0.42 | 11.88 | 13.22 | 12.34 | 12.33 |
Learn about the experienced fund managers responsible for investment decisions, portfolio strategy, and long-term fund performance.
Sameer Dev
Sameer joined ASK Capital Management in 2016 and has over 30 years of experience in the Global Asset Management industry. Responsible for implementing the international growth strategy for ASK’s product offerings, he serves as a Member of the Board for ASK Capital Management Pte Limited and ASK Real Estate Fund vehicles domiciled in Singapore. Sameer’s previous experience includes leadership roles at Deutsche Asset Management, Principal Global Investors and Franklin Templeton in Singapore and Hong Kong. Sameer has a Bachelor’s Degree in Advanced Accountancy & Economics from Pune University.
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Find answers to common questions about fund investments, performance, portfolio strategy, and investor services.
ASK Indian Entrepreneur Portfolio is a PMS strategy focused on entrepreneur-led, promoter-driven and family-owned Indian businesses, with emphasis on business quality, earnings growth, governance, capital allocation and valuation.
The current product information identifies Sumit Jain as the Portfolio Manager. The latest document should be checked for the current manager designation and team details.
The current brief identifies ₹50 lakh as the minimum initial investment, with a ₹5 lakh add-on investment threshold, subject to confirmation in the latest PMS documentation.
The current research brief identifies BSE 500 TRI / S&P BSE 500 TRI as the benchmark. The latest official ASK document should be used to confirm the exact benchmark nomenclature.
AltPort evaluates fund managers, portfolio strategies, risk controls, market positioning, and long-term consistency before recommending investment opportunities aligned with investor goals.
The number of holdings can change as the portfolio is rebalanced. The current number should be taken from the latest ASK factsheet rather than relying on an older portfolio snapshot.
Fees and exit terms depend on the applicable PMS plan and agreement. Investors should review the latest commercial terms before investing.
Performance should be assessed using the latest dated ASK/APMI disclosure, showing the portfolio return, BSE 500 TRI comparison and applicable CAGR or absolute-return methodology.
The main risks include market, concentration, valuation, promoter, governance, business, style and liquidity risks.
It may be considered by investors with a long-term horizon who understand equity-market volatility and concentrated PMS exposure. A 3–5 year period does not guarantee positive returns.
PMS taxation depends on the nature of transactions, applicable tax laws and the investor's circumstances. Investors should review current tax rules and consult a qualified tax professional. For general information, see PMS taxation in India.
Investors should request the latest ASK factsheet, PMS agreement and relevant disclosures before investing. Additional general information is available through PMS and AIF FAQs.
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