Icici Prudential Pms Ace Strategy

ICICI Prudential AMC Ltd.

Icici Prudential is a major asset management company in the country, focusing on bridging the gap between saving and investing and building long-term wealth for investors through a variety of easy and relevant investment solutions. The AMC is a joint venture between ICICI Bank and Prudential plc, one of the major financial services companies in the United Kingdom.

Fund Snapshot

Parameter	Details
Strategy Name	ACE Strategy
Asset Manager	ICICI Prudential AMC Ltd (Alternates Division)
Category	Multi Cap / Flexi Cap Equity
Inception Date	December 28, 2010
Benchmark	S&P BSE 500 TRI (Total Returns Index)
Assets Under Management (AUM)	Approx. ₹1,335.40 Crores (As of April 2026)
Fund Managers	Mr. Chockalingam Narayanan, Ms. Geetika Gupta, and Mr. Anand Shah (CIO – PMS & AIF)
Minimum Investment	₹50,00,000 (INR 50 Lakhs)
Portfolio Concentration	Focused core portfolio of ~25 to 30 stocks
Investment Horizon	4 Years and above
Fee Structure (Standard)	• Fixed Fee: ~2.25% p.a. • Performance/Variable Fee: 15% to 20% profit sharing depending on chosen hurdle rate options (typically a 10% hurdle rate applies if variable option is selected)
Exit Load	1.00% if redeemed within 0–1 year; 0% thereafter

Investment Philosophy

ICICI Prudential AMC follows a disciplined, research-driven investment approach focused on delivering consistent, risk-adjusted returns across market cycles:

Focus on Risk-Adjusted Returns
Core objective is to generate superior returns while managing downside risks across varying market conditions.
Blend of Quantitative & Qualitative Research
Investment decisions are driven by a mix of financial analysis, macro insights, and evaluation of management quality and governance standards.
Asset Allocation & Diversification
Strong emphasis on diversified portfolios across equity, debt, and hybrid strategies to balance growth and stability.
Fixed Income Discipline
Debt investments prioritize safety, liquidity, and optimal returns, ensuring capital protection alongside yield generation.
Robust Risk Management Framework
Independent risk oversight, continuous monitoring, and proactive measures help safeguard investor interests and manage volatility.
Long-Term Investing Approach
Encourages disciplined investing through SIPs and long-term holding to benefit from compounding and market cycles.
Investor-Centric Strategy
Product innovation and portfolio positioning are aligned with evolving investor needs, risk appetites, and market opportunities.

	AUM(Cr.)	1M	3M	6M	1Y	2Y	3Y	4Y	5Y	Ince.
Performance	₹1188.50	-11.25	-13.25	-10.37	1.47	6.62	19.27	13.87	15.43	13.60
Benchmark	NA	-11.37	-13.94	-9.62	-3.12	1.32	12.89	9.27	11.76	11.18

AUM(Cr.)

Ince.

Performance

₹1188.50

-11.25

-13.25

-10.37

1.47

6.62

19.27

13.87

15.43

13.60

Benchmark

-11.37

-13.94

-9.62

-3.12

1.32

12.89

9.27

11.76

11.18

Fund Manager

Nimesh Shah

Mr. Nimesh Vipinbabu Shah serves as our company's Managing Director and CEO.Mr. Nimesh Vipinbabu Shah serves as our company's Managing Director and CEO. He earned a bachelor's degree in commerce from the University of Bombay.He earned a bachelor's degree in commerce from the University of Bombay. He passed the final exam of the Institute of Chartered Accountants of India.He passed the final exam of the Institute of Chartered Accountants of India. He has over 31 years of experience in the banking and financial services industry.He has over 31 years of experience in the banking and financial services industry. He was elected chairperson of the Association of Mutual Funds in India ("AMFI") on October 12, 2018. He is currently a director at AMFI and a member of the ICICI Foundation for Inclusive Growth's governing council.He was elected chairperson of the Association of Mutual Funds in India ("AMFI") on October 12, 2018. He is currently a director at AMFI and a member of the ICICI Foundation for Inclusive Growth's governing council. He was named "India CEO of the Year" at the Asia Asset Management 2023 Best of the Best Awards, "Best Asset Management CEO India 2017" at the Global Banking & Finance Awards 2017, and "India CEO of the Year" at the Asia Asset Management 2014 Best of the Best Awards.He was named "India CEO of the Year" at the Asia Asset Management 2023 Best of the Best Awards, "Best Asset Management CEO India 2017" at the Global Banking & Finance Awards 2017, and "India CEO of the Year" at the Asia Asset Management 2014 Best of the Best Awards.

Frequently Asked Questions

1. What is the core investment philosophy behind the ACE Strategy? +

The strategy relies heavily on an active, bottom-up selection approach aiming to identify "high-quality growth compounders." It leverages a proprietary filtration framework focusing on Business (strong industry positioning and sustainable moats), Management (capital-efficient, agile leadership), and Valuation (disciplined entry points). The objective is to capitalize on structural, under-penetrated themes across the Indian economic spectrum.

2. Is this strategy biased toward any specific market capitalization? +

No. The ACE Strategy is explicitly market-cap agnostic. While it may lean significantly toward Large Caps for stability (~60-64% historically), it actively allocates the remainder to Mid Caps and Small Caps to capture high-alpha compounding opportunities from emerging structural trends.

3. What is the minimum investment amount required, and can I invest via SIP? +

In compliance with SEBI regulations for Portfolio Management Services in India, the minimum investment amount is ₹50 Lakhs. Investors can fulfill this via a lump sum amount or by transferring an existing portfolio of equivalent value. Top-up facilities and Systematic Investment Plan (SIP) structures are generally available once the baseline threshold is reached.

4. What are the exit loads associated with this PMS? +

If you choose to redeem or liquidate your holdings within the first year (0 to 365 days) from the date of deployment, an exit load of 1.00% is applicable on the redeemed value. Withdrawals made after completion of one year do not attract any exit load.

5. How is the performance fee calculated, and what is a hurdle rate? +

ICICI Prudential Alternates offers flexible fee options, combining a fixed management fee with a performance-linked variable fee. The hurdle rate (commonly set at 10%) acts as a performance floor. The fund manager only charges a profit-share percentage (e.g., 15% or 20%) on the returns generated above this pre-agreed hurdle rate limit, aligning the manager’s incentives closely with your portfolio growth.

ICICI Prudential AMC Ltd.

Fund Snapshot

Investment Philosophy