Fund Snapshot: ICICI Prudential PMS SMART Strategy
| Feature | Details |
| Investment Style | Thematic, Market-Adaptive |
| Investment Objective | Long-term capital appreciation by investing in dominant market themes through various cycles |
| Benchmark | S&P BSE 500 TRI |
| Inception Date | October 22, 2014 |
| Minimum Investment | ₹50 Lakhs |
| Portfolio Concentration | High conviction, focused on adaptive themes |
| Investment Horizon | 3–5 years |
| Key Managers | Anand Shah (CIO), Chockalingam Narayanan, Geetika Gupta |
| AUM | Approximately ₹104.18 Cr (as of early 2026) |
Investment Philosophy
ICICI Prudential AMC follows a disciplined, research-driven investment approach focused on delivering consistent, risk-adjusted returns across market cycles:
- Focus on Risk-Adjusted Returns Core objective is to generate superior returns while managing downside risks across varying market conditions.
- Blend of Quantitative & Qualitative Research Investment decisions are driven by a mix of financial analysis, macro insights, and evaluation of management quality and governance standards.
- Asset Allocation & Diversification Strong emphasis on diversified portfolios across equity, debt, and hybrid strategies to balance growth and stability.
- Fixed Income Discipline Debt investments prioritize safety, liquidity, and optimal returns, ensuring capital protection alongside yield generation.
- Robust Risk Management Framework Independent risk oversight, continuous monitoring, and proactive measures help safeguard investor interests and manage volatility.
- Long-Term Investing Approach Encourages disciplined investing through SIPs and long-term holding to benefit from compounding and market cycles.
- Investor-Centric Strategy Product innovation and portfolio positioning are aligned with evolving investor needs, risk appetites, and market opportunities.
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ICICI Prudential PMS SMART Strategy
Benchmark: BSE 500 TRI
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ICICI Prudential Asset Management Company Ltd
| AUM(Cr.) | 1M | 3M | 6M | 1Y | 2Y | 3Y | 4Y | 5Y | Ince. | |
| Performance | ₹134.66 | 1.46 | 10.30 | -1.87 | 2.49 | 3.35 | 20.17 | 22.65 | 20.03 | 14.42 |
| Benchmark | NA | 1.73 | 12.10 | -3.53 | -1.96 | 1.52 | 12.53 | 15.29 | 12.21 | 12.83 |
Learn about the experienced fund managers responsible for investment decisions, portfolio strategy, and long-term fund performance.
Nimesh Shah
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While a multi-cap fund typically focuses on company size, the SMART Strategy is "thematic." The fund manager identifies specific economic or structural themes (such as digitization, manufacturing shifts, or rural recovery) and builds a portfolio around those themes. The portfolio is recalibrated as new themes become more relevant and old ones fade.
The selection process relies on identifying macro triggers and government policies that could act as catalysts for specific sectors. For example, a theme could be built around the "China + 1" strategy in manufacturing or the rise of financialization in the Indian economy.
Based on recent 2026 data, the strategy typically carries a fixed management fee of 2.25% p.a. Performance-based options may also be available, often involving a profit-sharing arrangement (typically 15–20%) after crossing a hurdle rate.
The standard exit load for this strategy is 1.00% if the investment is redeemed or switched out within the first year (0-12 months). There is no exit load for redemptions made after one year of investment.
This strategy is best suited for aggressive investors who are comfortable with the higher volatility that thematic investing can bring. Because it seeks to outperform the BSE 500 by timing thematic shifts, it requires a longer investment horizon of at least 3 to 5 years to allow these themes to fully play out.