Icici Prudential Pms Smart Strategy

ICICI Prudential AMC Ltd.

Icici Prudential is a major asset management company in the country, focusing on bridging the gap between saving and investing and building long-term wealth for investors through a variety of easy and relevant investment solutions. The AMC is a joint venture between ICICI Bank and Prudential plc, one of the major financial services companies in the United Kingdom.

Fund Snapshot: ICICI Prudential PMS SMART Strategy

Feature	Details
Investment Style	Thematic, Market-Adaptive
Investment Objective	Long-term capital appreciation by investing in dominant market themes through various cycles
Benchmark	S&P BSE 500 TRI
Inception Date	October 22, 2014
Minimum Investment	₹50 Lakhs
Portfolio Concentration	High conviction, focused on adaptive themes
Investment Horizon	3–5 years
Key Managers	Anand Shah (CIO), Chockalingam Narayanan, Geetika Gupta
AUM	Approximately ₹104.18 Cr (as of early 2026)

Investment Philosophy

ICICI Prudential AMC follows a disciplined, research-driven investment approach focused on delivering consistent, risk-adjusted returns across market cycles:

Focus on Risk-Adjusted Returns
Core objective is to generate superior returns while managing downside risks across varying market conditions.
Blend of Quantitative & Qualitative Research
Investment decisions are driven by a mix of financial analysis, macro insights, and evaluation of management quality and governance standards.
Asset Allocation & Diversification
Strong emphasis on diversified portfolios across equity, debt, and hybrid strategies to balance growth and stability.
Fixed Income Discipline
Debt investments prioritize safety, liquidity, and optimal returns, ensuring capital protection alongside yield generation.
Robust Risk Management Framework
Independent risk oversight, continuous monitoring, and proactive measures help safeguard investor interests and manage volatility.
Long-Term Investing Approach
Encourages disciplined investing through SIPs and long-term holding to benefit from compounding and market cycles.
Investor-Centric Strategy
Product innovation and portfolio positioning are aligned with evolving investor needs, risk appetites, and market opportunities.

	AUM(Cr.)	1M	3M	6M	1Y	2Y	3Y	4Y	5Y	Ince.
Performance	₹104.18	-12.49	-11.03	-4.86	3.35	5.27	22.49	17.85	19.74	13.78
Benchmark	NA	-11.37	-13.94	-9.62	-3.12	1.32	12.89	9.27	11.76	12.00

AUM(Cr.)

Ince.

Performance

₹104.18

-12.49

-11.03

-4.86

3.35

5.27

22.49

17.85

19.74

13.78

Benchmark

-11.37

-13.94

-9.62

-3.12

1.32

12.89

9.27

11.76

12.00

Fund Manager

Nimesh Shah

Mr. Nimesh Vipinbabu Shah serves as our company's Managing Director and CEO.Mr. Nimesh Vipinbabu Shah serves as our company's Managing Director and CEO. He earned a bachelor's degree in commerce from the University of Bombay.He earned a bachelor's degree in commerce from the University of Bombay. He passed the final exam of the Institute of Chartered Accountants of India.He passed the final exam of the Institute of Chartered Accountants of India. He has over 31 years of experience in the banking and financial services industry.He has over 31 years of experience in the banking and financial services industry. He was elected chairperson of the Association of Mutual Funds in India ("AMFI") on October 12, 2018. He is currently a director at AMFI and a member of the ICICI Foundation for Inclusive Growth's governing council.He was elected chairperson of the Association of Mutual Funds in India ("AMFI") on October 12, 2018. He is currently a director at AMFI and a member of the ICICI Foundation for Inclusive Growth's governing council. He was named "India CEO of the Year" at the Asia Asset Management 2023 Best of the Best Awards, "Best Asset Management CEO India 2017" at the Global Banking & Finance Awards 2017, and "India CEO of the Year" at the Asia Asset Management 2014 Best of the Best Awards.He was named "India CEO of the Year" at the Asia Asset Management 2023 Best of the Best Awards, "Best Asset Management CEO India 2017" at the Global Banking & Finance Awards 2017, and "India CEO of the Year" at the Asia Asset Management 2014 Best of the Best Awards.

Frequently Asked Questions

1. What makes the SMART Strategy different from a standard multi-cap fund? +

While a multi-cap fund typically focuses on company size, the SMART Strategy is "thematic." The fund manager identifies specific economic or structural themes (such as digitization, manufacturing shifts, or rural recovery) and builds a portfolio around those themes. The portfolio is recalibrated as new themes become more relevant and old ones fade.

2. How are the themes selected for the portfolio? +

The selection process relies on identifying macro triggers and government policies that could act as catalysts for specific sectors. For example, a theme could be built around the "China + 1" strategy in manufacturing or the rise of financialization in the Indian economy.

3. What is the fee structure for this specific strategy? +

Based on recent 2026 data, the strategy typically carries a fixed management fee of 2.25% p.a. Performance-based options may also be available, often involving a profit-sharing arrangement (typically 15–20%) after crossing a hurdle rate.

4. What are the exit load implications? +

The standard exit load for this strategy is 1.00% if the investment is redeemed or switched out within the first year (0-12 months). There is no exit load for redemptions made after one year of investment.

5. Who should consider investing in the SMART Strategy? +

This strategy is best suited for aggressive investors who are comfortable with the higher volatility that thematic investing can bring. Because it seeks to outperform the BSE 500 by timing thematic shifts, it requires a longer investment horizon of at least 3 to 5 years to allow these themes to fully play out.

ICICI Prudential AMC Ltd.

Fund Snapshot: ICICI Prudential PMS SMART Strategy

Investment Philosophy