About Company
InCred Asset Management
InCred Asset Management, established in 2020, is the fund management arm of the unicorn InCred Group. Founded by Bhupinder Singh, a former Deutsche Bank executive, the firm manages approximately ₹1,284 crore in its Asset Management (AMC) division as of January 2026. It provides a diverse range of investment solutions, including Portfolio Management Services (PMS) and Alternative Investment Funds (AIF), specializing in long-only equities, structured credit, and private equity. Its investment philosophy centers on a "Great, Good, and Bad" framework—buying high-quality businesses at fair valuations or good businesses at a discount while strictly avoiding "bad" companies. Key strategies include the InCred Healthcare Portfolio and Multi-Cap funds, led by seasoned professionals like CIO Aditya Khemka.
Long-Only Equity Investment Approach
The firm’s long-only equity strategies are designed to generate long-term capital appreciation for clients. These strategies are anchored in a strong core investment philosophy and an independent, research-driven thought process.
Bottom-Up Stock Selection
The investment approach follows a disciplined bottom-up framework focused on identifying great and good businesses at attractive valuations, while consciously avoiding weak or structurally challenged companies. Stock selection is driven by a rigorous evaluation process that blends quantitative metrics with qualitative assessments.
Core Philosophy: Buy Fear, Sell Greed
A guiding principle of the strategy is the philosophy of “buy fear and sell greed.” This approach has been applied consistently across market cycles by enforcing self-imposed discipline—returning capital during euphoric markets and deploying capital selectively during challenging market conditions.
Product Offering
The long-only equity platform is offered through structured vehicles including Portfolio Management Services (PMS) and Category III Alternative Investment Funds (AIFs), catering to investors seeking disciplined, long-term equity exposure.
