About Company
InCred Asset Management
InCred Asset Management, established in 2020, is the fund management arm of the unicorn InCred Group. Founded by Bhupinder Singh, a former Deutsche Bank executive, the firm manages approximately ₹1,284 crore in its Asset Management (AMC) division as of January 2026. It provides a diverse range of investment solutions, including Portfolio Management Services (PMS) and Alternative Investment Funds (AIF), specializing in long-only equities, structured credit, and private equity. Its investment philosophy centers on a "Great, Good, and Bad" framework—buying high-quality businesses at fair valuations or good businesses at a discount while strictly avoiding "bad" companies. Key strategies include the InCred Healthcare Portfolio and Multi-Cap funds, led by seasoned professionals like CIO Aditya Khemka.
Long-Only Equity Investment Approach
The firm’s long-only equity strategies are designed to generate long-term capital appreciation for clients. These strategies are anchored in a strong core investment philosophy and an independent, research-driven thought process.
Bottom-Up Stock Selection
The investment approach follows a disciplined bottom-up framework focused on identifying great and good businesses at attractive valuations, while consciously avoiding weak or structurally challenged companies. Stock selection is driven by a rigorous evaluation process that blends quantitative metrics with qualitative assessments.
Core Philosophy: Buy Fear, Sell Greed
A guiding principle of the strategy is the philosophy of “buy fear and sell greed.” This approach has been applied consistently across market cycles by enforcing self-imposed discipline—returning capital during euphoric markets and deploying capital selectively during challenging market conditions.
Product Offering
The long-only equity platform is offered through structured vehicles including Portfolio Management Services (PMS) and Category III Alternative Investment Funds (AIFs), catering to investors seeking disciplined, long-term equity exposure.
Listen to expert conversations and investment insights anytime on Spotify.
Learn about the experienced fund managers responsible for investment decisions, portfolio strategy, and long-term fund performance.
Bhupinder Singh
Bhupinder Singh brings over two decades of experience in financial services, with 10 years of experience in steering Indian businesses. He founded the InCred Group in 2016 with an aim to build a world-class diversified financial services company. Today InCred has a presence in Lending, Wealth Management, Asset Management, Investment Banking & Capital Markets, Equities Research & Broking to name a few. Prior to this, he was the head of the Corporate Finance division of Deutsche Bank and co-headed the Fixed Income, Equities and Investment Banking divisions for the Asia Pacific region.
View Profile →
Aditya Khemka
Over 16 years experience in healthcare businesses and investments. Rich global working experience in the US, EU, Latin America and in India Has performed various roles like member of the treasury department of the company managing debt, working capital and financial due diligence of acquisitions target in Glenmark (2006-2007), institutional equities analyst for Lehman, Nomura and Ambit Capital (2008-2015) and Healthcare fund manager for DSP (2015-2020) Qualifications – MSc. (Finance), PGDM (MDI, Gurgaon), CIIA (UK), CFA (ICFAI) Has formulated and executed a product strategy in DSP that drove alpha over the benchmark in 18 months with low churn and highest Sharpe ratio amongst peers Believes in bottom-up research and understanding the source of cash flows and their sustainability.
View Profile →Our Investment Experts
Our experts will understand your goals, map the right strategy across AIFs, PMS, Mutual Funds and Wealth Solutions, and guide you through every step.
Subscribe to the ALTPORT newsletter
Join HNIs, family offices and NRI investors reading with us.
You're on the list
Thanks — we've added your email to the ALTPORT newsletter.