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CARNELIAN SHIFT STRATEGY

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Category PMS
Company Carnelian Asset Management and Advisors Pvt Ltd
Fund Managers Vikas Khemani, Swati Khemani, Manoj Bahety
Benchmark BSE 500 TRI
Share: f x in w

About Company

Carnelian Asset Management and Advisors Pvt Ltd

Carnelian Asset Management & Advisors is a boutique investment management firm based in Mumbai, India, founded in 2019 by Vikas Khemani, Manoj Bahety, and Swati Khemani. As of January 2026, the firm manages approximately ₹9,101 crore (approx. USD 1.6–1.7 billion) in assets. The firm operates on a QGARP (Quality Growth at Reasonable Price) framework, integrating proprietary forensic analysis to identify structural winners and avoid "accounting pitfalls".

Carnelian “The Shift” Strategy

Fund Snapshot

Parameter Details
Fund Name Carnelian Shift Strategy PMS
Fund Category Long Only, Multi-Cap Thematic Strategy
Founders Name Mr. Vikas Khemani
Investment Structure â…” Manufacturing, â…“ Technology
Investment Horizon Medium to Long Term
Inception Date October 6, 2020
Investment Approach MCO Framework
Holdings 20-25

Fund Overview

Carnelian Asset Management introduces the Shift Strategy, a meticulously designed Portfolio Management Service (PMS) aimed at capturing structural decadal shifts that present significant opportunities in today’s dynamic markets. This strategy leverages emerging trends and focuses on high-quality growth companies to deliver sustainable returns for investors.

Strategy Overview

The Shift Strategy is built on a forward-looking approach, targeting key areas of growth and innovation:

  • Manufacturing Opportunities: Capitalizing on a conducive regulatory and global environment to drive growth in the manufacturing sector.
  • Tech Evolution: Harnessing the power of digitalization on a global scale to identify and invest in technology-driven companies.
  • Concentrated QGARP Portfolio: Focusing on Quality Growth at a Reasonable Price (QGARP), the strategy invests in a blend of mid- and small-cap listed companies that demonstrate:
    • Niche core competence and large opportunity size.
    • Proven track record of performance.
    • Impeccable management capabilities.

Key Features

  • Stock Holding: The portfolio consists of 20–25 carefully selected stocks, ensuring a focused yet diversified approach.
  • Benchmark: Measured against the BSE 500 TRI, providing a robust standard for performance evaluation.
  • Rigorous Selection Process: All investments are subjected to stringent Carnelian filters and forensic checks (CLEAR framework), ensuring only the highest-quality companies are included in the portfolio.

Investment Philosophy

  • Within Carnelian’s risk-reward system, the investment strategy is designed to invest in structural growth businesses run by great management at a reasonable valuation.
  • Believe that long-term investment success is the product of continuously making sound decisions. Good decisions are those that are taken “objectively, without prejudice,” taking into account “probability of result,” and assessing “risk reward.”
  • Carnelian prioritises capital preservation, so every organisation is subjected to Carnelian’s patented Transparent forensic testing system before being invested in. Believe in persistence and long-term vision.

Investment Framework

Carnelian Capital Compounder Fund investment framework is structured around four key pillars:

Quality – Focuses on business and management quality.

Growth – Includes:

  • Magic: Accelerated earnings growth and valuation re-rating.
  • Compounder: Sustainable earnings growth.

Forensic Analysis (CLEAR) – Evaluates:

  • Cash flow analysis
  • Liability analysis
  • Earnings quality analysis
  • Asset quality analysis
  • Related party & governance issues

Valuation – Ensures reasonable valuation relative to growth.

The framework emphasizes “Quality Growth at a Reasonable Price”, integrating business quality, earnings sustainability, forensic risk analysis, and fair valuation.

Unique Feature

Before spending money, they go through the unique forensic framework to explore the following: “CLEAR.”

C – Cashflow evaluation & Capital Allocation. No damns are given about earnings that aren’t linked to a cash flow conversion. Instead of relying on the amount of money coming in, they dig into the source of cash flow.

L – Underwriting Analysis, actual vs reported debt, contingent liability and likely future earnings implications

E – Analysis of Actual vs Expected Earnings, True Economic Profit vs Reported Profit, Discretionary vs non-discretionary profit

A – Asset Quality Analysis, Some worrisome points – huge built up in loans and advances, a large quantum of long duration inventories/receivables susceptible to value diminution, large payables are supporting large receivables/inventory, profits getting re-deployed in non-core/expensive/uncertain inorganic growth, profits getting into intangible assets/goodwill – without visibility of commensurate profitability, subsidiaries/JVs which require a constant infusion of profit without any visibility of returns.

R – Governance concerns of another company and related party transactions.

Carnelian Asset Management is an investment company that focuses on real estate and marketing as well.

Carnelian Advantages Over Competitors

Carnelian Capital has a unique approach & unique insights into investing. Carnelian Capital is an exceptional independent, entrepreneurial boutique with a reputed board of advisors. Carnelian focuses on long-term approach with high active share (differentiated portfolio), Concentrated QGARP portfolio –Quality Growth companies (Business & Management) at a Reasonable Price. This offers them a unique blend of companies with accelerated and sustainable growth proprietary forensic analysis known for identifying larger themes, trends /stocks early.

People

Carnelian Capital founders are Industry veterans with strong complementary skill sets. They have a deep understanding of capital markets, businesses & strong relations with corporate India/industry which helps them invest in the right fund.

Process

Carnelian Capital focuses on a unique forensic framework –“CLEAR”. Carnelian Capital focuses on quality. Carnelian follows a disciplined investment process & it has a differentiated approach to risk management.

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Section: Performance Analysis
Fund Growth vs Benchmark Trend

Track how the fund has performed against its benchmark over time through a comparative line graph analysis.

CARNELIAN SHIFT STRATEGY

Benchmark: BSE 500 TRI

Section: Performance Comparison
Fund vs Benchmark Bar Graph

Compare fund returns and benchmark performance across multiple investment periods using a visual bar graph.

Section: Performance Comparison
Fund vs Benchmark Comparison Table

Review and compare fund returns against benchmark performance across different investment periods in a detailed tabular format.

Carnelian Asset Management & Advisors Pvt Ltd

AUM(Cr.) 1M 3M 6M 1Y 2Y 3Y 4Y 5Y Ince.
Performance ₹5864.10 0.58 11.25 15.93 7.53 6.92 20.30 26.57 20.36 31.93
Benchmark NA 2.19 3.78 1.99 2.98 0.42 11.89 13.25 12.35 17.85
Section: Fund Leadership
Meet the Fund Managers

Learn about the experienced fund managers responsible for investment decisions, portfolio strategy, and long-term fund performance.

Vikas Khemani

Vikas Khemani

Vikas Khemani is the Founder of Carnelian Asset Advisors with over 23 years of experience in the Indian capital markets. Before founding Carnelian, he served as the CEO of Edelweiss Securities Ltd. for 17 years, where he built its institutional equities, investment banking, and equity research businesses into market-leading franchises. He is a triple-qualified investment professional, holding the Chartered Accountant (CA), Chartered Financial Analyst (CFA), and Company Secretary (CS) designations.

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Swati Khemani

Swati Khemani

Swati Khemani brings 23 years of know-how in the financial world to the table. She’s a great example of today’s Indian woman in business, handling leadership roles, understanding investments, and taking on the challenges of being an entrepreneur.   Her career path is quite diverse. She’s worked in equity research, selling to big institutions, investment banking, and managing people. All this experience gives her a wide view of how the financial industry works.   As one of the people who started Carnelian, she plays a big part in running the business and handling the company’s money. She’s also known for being a mentor and leading with a focus on people, which has helped create a positive work environment at Carnelian. This approach has also been key in building strong relationships with both clients and other businesses.   Swati has always been a supporter of Carnelian’s goals, helping to improve the way the company works, its governance, and its plans for the future. Her career is a story of bouncing back from challenges and striving for success, as she juggles a demanding job with her roles as an entrepreneur and a family leader.

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Manoj Bahety

Manoj Bahety

Manoj Bahety has worked in financial services for almost 27 years, gaining deep understanding of forensic research and managing investments. Now a fund manager at Carnelian, he puts heavy focus on research when picking stocks for investment. Before starting Carnelian with Vikas Khemani, Manoj had important positions at Edelweiss Securities. These included the Deputy Head of Institutional Equity Research, the Head of Forensic Research, and the Head of Thematic & Mid-Cap Research. At Edelweiss, Manoj developed Analysis Beyond Consensus (ABC Research). This system helps institutional investors make better choices by using solid data instead of just relying on what companies report. Manoj's research has guided investment choices around the world. Outside of his work at Carnelian, Manoj is active with the CFA Institute. He participates in groups like the India Advocacy Committee and the Global Capital Markets Policy Council (CDPC). Manoj’s ability to analyse information and his careful, step-by-step way of doing things are key to how Carnelian operates and makes investment decisions. His past experiences and dedication to thorough research make him a valuable asset in the financial world. In summary, Manoj's extensive background and commitment to data-driven analysis greatly improve Carnelian's investment strategies.

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Section: Help & Support
Frequently Asked Questions

Find answers to common questions about fund investments, performance, portfolio strategy, and investor services.

The Carnelian Shift Strategy PMS is a long-only, multi-cap thematic portfolio management strategy offered by Carnelian Asset Management & Advisors. It seeks to capitalize on long-term structural shifts in the Indian economy, with a strong focus on manufacturing and technology-led growth opportunities.

The strategy is built around two major themes: manufacturing and technology. It aims to identify businesses that can benefit from India's industrial transformation, global supply-chain realignment, digitalization, and technological innovation over the coming decade.

QGARP stands for Quality Growth at a Reasonable Price. The strategy focuses on companies with strong business fundamentals, capable management teams, sustainable growth prospects, and attractive valuations, while maintaining a disciplined risk-reward framework.

The portfolio typically holds 20–25 carefully selected stocks. Every investment undergoes Carnelian's proprietary MCO framework and CLEAR forensic analysis, which evaluates cash flows, liabilities, earnings quality, asset quality, governance standards, and related-party transactions before inclusion in the portfolio.

Unlike broad-market strategies, the Shift Strategy focuses on identifying structural growth trends early and building a concentrated portfolio around them. Its combination of thematic investing, QGARP principles, forensic due diligence, and long-term capital preservation makes it a differentiated approach for investors seeking exposure to India's evolving growth story.

Section: Insights & Articles
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