About Company
ICICI Prudential AMC Ltd.
Icici Prudential is a major asset management company in the country, focusing on bridging the gap between saving and investing and building long-term wealth for investors through a variety of easy and relevant investment solutions. The AMC is a joint venture between ICICI Bank and Prudential plc, one of the major financial services companies in the United Kingdom.
Fund Snapshot
| Parameter | Details |
| Strategy Name | Non-Discretionary Portfolio Management Services |
| Asset Manager | ICICI Prudential AMC Ltd (Alternates Division / Private Wealth) |
| Category | Non-Discretionary PMS (Customized Asset Allocation) |
| Core Structure | Client-directed execution backed by institutional research and advisory. |
| Asset Allocation | Tailored per client mandate, spanning across Large, Mid, and Small-cap equities, fixed income, and specialized market-linked instruments. |
| Regulatory Asset Rule | Permitted to allocate up to 25% of the client's AUM in unlisted securities (such as REITs, InvITs, or pre-IPO assets) alongside listed securities. |
| Minimum Investment | ₹50,00,000 (INR 50 Lakhs) as mandated by SEBI. |
| Demat Structure | Securities are held directly in a dedicated demat account opened in the investor's name with an independent third-party custodian. |
| Fee Structure | Generally features lower baseline management fees (~1.50% to 2.00% p.a.) compared to discretionary strategies, combined with transactional or advisory fees. |
Investment Philosophy
ICICI Prudential AMC follows a disciplined, research-driven investment approach focused on delivering consistent, risk-adjusted returns across market cycles:
- Focus on Risk-Adjusted Returns Core objective is to generate superior returns while managing downside risks across varying market conditions.
- Blend of Quantitative & Qualitative Research Investment decisions are driven by a mix of financial analysis, macro insights, and evaluation of management quality and governance standards.
- Asset Allocation & Diversification Strong emphasis on diversified portfolios across equity, debt, and hybrid strategies to balance growth and stability.
- Fixed Income Discipline Debt investments prioritize safety, liquidity, and optimal returns, ensuring capital protection alongside yield generation.
- Robust Risk Management Framework Independent risk oversight, continuous monitoring, and proactive measures help safeguard investor interests and manage volatility.
- Long-Term Investing Approach Encourages disciplined investing through SIPs and long-term holding to benefit from compounding and market cycles.
- Investor-Centric Strategy Product innovation and portfolio positioning are aligned with evolving investor needs, risk appetites, and market opportunities.
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Find answers to common questions about fund investments, performance, portfolio strategy, and investor services.
In a discretionary PMS, the portfolio manager holds full authority over the timing, selection, and execution of trades without needing to consult the investor prior to transaction placement. In contrast, the ICICI Prudential Non-Discretionary PMS operates on a mandatory consent model. The investment team acts as your dedicated analytical engine, presenting data-backed buy or sell proposals, but the final executive decision rests entirely with you. No market order can enter the trading system until you provide explicit authorization.
Yes, the non-discretionary structure offers broader investment flexibility under SEBI guidelines compared to standard discretionary accounts. While discretionary strategies are largely restricted to listed equities and mutual funds, a non-discretionary account allows the portfolio manager to recommend unlisted securities for up to twenty-five percent of your total portfolio value. This includes private debt, pre-IPO shares, real estate investment trusts, infrastructure investment trusts, and units of Alternative Investment Funds.
Because every transaction requires client validation before execution, this strategy naturally experiences a slower response time compared to automated, manager-led portfolios. In fast-moving or volatile market conditions, the time taken to communicate a recommendation, review the metrics, and secure investor approval can result in price slippage or missed entry and exit windows. Investors choosing this route must be prepared to monitor notifications and act on advisory communications in a timely manner.
To ensure absolute institutional transparency and eliminate the risk of asset misappropriation, all securities are held in a separate, dedicated demat account registered directly in your name. An independent, third-party custodian manages the movement of funds and securities based strictly on your approved transactions. Furthermore, you retain real-time visibility into your holdings, corporate actions, and transaction histories through dedicated online investor portals.
This service is designed specifically for experienced High-Net-Worth Individuals, corporate treasuries, or family offices who possess an active understanding of capital market dynamics but lack the time to conduct institutional-grade fundamental research themselves. It appeals to investors who have distinct portfolio constraints, such as specific sector exclusions or ethical investment mandates, and who prefer to maintain personal control over asset liquidations and tax-harvesting timelines rather than delegating those decisions entirely to a pool manager.
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