About Company
Sundaram Alternate Assets Ltd
Sundaram Alternate Assets Ltd. (SA) is a wholly-owned subsidiary of Sundaram Asset Management Company Limited (SAMC), which specializes in high-net-worth individuals’ investing needs (HNIs). SAMC is a wholly-owned subsidiary of Sundaram Lending Limited, India’s largest non-banking finance firm. Under the Sundaram umbrella, there are two divisions: Sundaram Portfolio Managers (SPM) and Sundaram Alternative Investment Funds (AIFs). Sundaram Alternates tailors solutions to assist you to achieve your long-term wealth-building goals, based on a foundation of trust. Our fund management team has over three decades of experience in the real estate and stock markets, and our strategies are based on cutting-edge industry standards, robust operational models, data-backed research, and transparency to give your money the edge it requires. Invest with the help of Join us and take the next step forward.
Why Choose Sundaram’s Alternative Investment Funds?
Sundaram’s Alternative Investment Funds are designed for investors seeking to grow wealth beyond traditional avenues. The platform provides access to sophisticated investment vehicles within the alternative investments space, managed by seasoned fund managers recognized for their expertise. By participating in these strategies, investors become part of India’s dynamic growth story.
For Sophisticated Investors
Sundaram’s AIFs offer innovative and prudent investment options aimed at generating attractive returns while maintaining strict risk management frameworks. Each strategy balances alpha generation with disciplined due diligence practices. These offerings provide access to select opportunities typically available only to a specific class of investors, enabling meaningful diversification beyond conventional asset classes.
For Marquee Institutions
Institutional investors benefit from diversified, unconventional investment avenues designed to safeguard capital while enhancing yield potential. The focus remains on structured strategies that aim to deliver superior risk-adjusted returns compared to traditional assets. These offerings support institutions in achieving stable growth while exploring new wealth creation opportunities.
For Foreign Portfolio Investors
Sundaram’s AIF platform enables foreign investors to participate in India’s evolving economic landscape. With exposure to sunrise sectors such as manufacturing, consumption, financial services, and digitization, the strategies are aligned with long-term structural themes. The platform offers access to listed equity opportunities, real estate, and performing credit within private credit, positioning investors to benefit from India’s emerging economy growth trajectory.
For Wealth Managers
Wealth managers gain access to a curated bouquet of innovative and research-driven alternative investment products. These strategies are structured to address varied client objectives, including optimal risk-adjusted returns, consistent cash flows, and capital protection. The listed equity AIF offerings emphasize fundamentally strong, research-backed portfolios, while credit strategies are recognized for their resilience and industry preference.
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Learn about the experienced fund managers responsible for investment decisions, portfolio strategy, and long-term fund performance.
Harsha Viji
Mr. Harsha Viji is the Deputy Managing Director of Sundaram Finance Limited at the moment. He was formerly the Managing Director of Sundaram Asset Management Company and the Executive Director (Strategy & Planning) of Sundaram Finance. Mr. Harsha is a director on the boards of a number of businesses. Mr. Harsha has a total of 21 (twenty-one) years of experience in various roles with Pricewaterhouse Coopers, Mckinsey & Company, and Sundaram Finance Limited.Mr. Harsha is a Commerce graduate, a Chartered Accountant, and a Master of Business Administration graduate of the University of Michigan’s Ross School of Business.
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Karthik Athreya
Karthik Athreya was elevated to Managing Director of Sundaram Alternates in November 2025 after nearly a decade of heading the firm's Private Credit division. With over 26 years of experience in the financial services industry, he has been instrumental in making private credit a cornerstone of the firm’s growth strategy, overseeing the launch of seven private credit funds. Before joining Sundaram, he headed the India business for Clearwater Capital Partners, managing over $1 billion in investments across secured lending, restructurings, and mid-market private equity. His leadership focuses on scaling the firm's high-yield credit opportunities and sophisticated alternative solutions.
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