Funds

ICICI Prudential PMS Prime Strategy

About Company

ICICI Prudential AMC Ltd.

Icici Prudential is a major asset management company in the country, focusing on bridging the gap between saving and investing and building long-term wealth for investors through a variety of easy and relevant investment solutions. The AMC is a joint venture between ICICI Bank and Prudential plc, one of the major financial services companies in the United Kingdom.

Category: PMS

Fund Snapshot

Feature Details
Strategy Name Prime Strategy
Investment Objective Long-term capital appreciation via a concentrated equity portfolio.
Inception Date November 10, 2023
Benchmark S&P BSE 500 TRI
Minimum Investment ₹50 Lakh (as per SEBI mandate)
Fund Managers Anand Shah, Chockalingam Narayanan, Geetika Gupta
Portfolio Type Concentrated High-Conviction Equity
Management Fee Typically ~1.50% p.a. (subject to chosen fee plan)
Performance (1-Year) ~5.46% (vs Benchmark -3.12%)
AUM (AMC Level) ₹25,362.27 Cr (Total PMS AUM)

Investment Philosophy

ICICI Prudential AMC follows a disciplined, research-driven investment approach focused on delivering consistent, risk-adjusted returns across market cycles:

  • Focus on Risk-Adjusted Returns
    Core objective is to generate superior returns while managing downside risks across varying market conditions. 
  • Blend of Quantitative & Qualitative Research
    Investment decisions are driven by a mix of financial analysis, macro insights, and evaluation of management quality and governance standards. 
  • Asset Allocation & Diversification
    Strong emphasis on diversified portfolios across equity, debt, and hybrid strategies to balance growth and stability. 
  • Fixed Income Discipline
    Debt investments prioritize safety, liquidity, and optimal returns, ensuring capital protection alongside yield generation. 
  • Robust Risk Management Framework
    Independent risk oversight, continuous monitoring, and proactive measures help safeguard investor interests and manage volatility. 
  • Long-Term Investing Approach
    Encourages disciplined investing through SIPs and long-term holding to benefit from compounding and market cycles. 
  • Investor-Centric Strategy
    Product innovation and portfolio positioning are aligned with evolving investor needs, risk appetites, and market opportunities.

ICICI Prudential PMS Prime Strategy

Benchmark: BSE 500 TRI

ICICI Prudential Asset Management Company Ltd

AUM(Cr.) 1M 3M 6M 1Y 2Y 3Y 4Y 5Y Ince.
Performance ₹802.25 -11.62 -10.41 -5.90 5.46 9.81 NA NA NA 19.66
Benchmark NA -11.37 -13.94 -9.62 -3.12 1.32 NA NA NA 8.31

Fund Manager

Nimesh Shah

Nimesh Shah

Mr. Nimesh Vipinbabu Shah serves as our company's Managing Director and CEO.Mr. Nimesh Vipinbabu Shah serves as our company's Managing Director and CEO. He earned a bachelor's degree in commerce from the University of Bombay.He earned a bachelor's degree in commerce from the University of Bombay. He passed the final exam of the Institute of Chartered Accountants of India.He passed the final exam of the Institute of Chartered Accountants of India. He has over 31 years of experience in the banking and financial services industry.He has over 31 years of experience in the banking and financial services industry. He was elected chairperson of the Association of Mutual Funds in India ("AMFI") on October 12, 2018. He is currently a director at AMFI and a member of the ICICI Foundation for Inclusive Growth's governing council.He was elected chairperson of the Association of Mutual Funds in India ("AMFI") on October 12, 2018. He is currently a director at AMFI and a member of the ICICI Foundation for Inclusive Growth's governing council. He was named "India CEO of the Year" at the Asia Asset Management 2023 Best of the Best Awards, "Best Asset Management CEO India 2017" at the Global Banking & Finance Awards 2017, and "India CEO of the Year" at the Asia Asset Management 2014 Best of the Best Awards.He was named "India CEO of the Year" at the Asia Asset Management 2023 Best of the Best Awards, "Best Asset Management CEO India 2017" at the Global Banking & Finance Awards 2017, and "India CEO of the Year" at the Asia Asset Management 2014 Best of the Best Awards.

Frequently Asked Questions

1. What is the core investment philosophy of the Prime Strategy? +

The strategy follows a "Research-First" approach, targeting quality businesses with high earnings growth. It specifically looks for "potential winners" within sectors benefiting from government reforms, rural consumption, and the global shift in manufacturing.

2. How does this strategy differ from the "Value" or "Contra" strategies? +

While the Value Strategy focuses on undervalued stocks quoting at a discount to intrinsic value, and the Contra Strategy takes bets on underperforming/out-of-favor sectors, the Prime Strategy is a high-conviction play on growth and macro-economic themes. It is less about "buying cheap" and more about "buying quality growth."

3. What is the recommended investment horizon for this PMS? +

Given the concentrated nature of the portfolio and the focus on structural themes, a minimum time horizon of 3 to 4 years is recommended to navigate market volatility and allow the underlying business themes to play out.

4. Are there different fee structures available? +

Yes, ICICI Prudential generally offers multiple fee options: Fixed Fee: A flat percentage (e.g., 1.5% - 2.5%) charged on the daily average AUM. Hybrid Fee: A lower fixed fee plus a performance-based fee (profit sharing) above a certain hurdle rate (usually 8-10%).

5. Can NRIs invest in the ICICI Prudential PMS Prime Strategy? +

Yes, Non-Resident Indians (NRIs) can invest in this strategy. The investment must be made through an NRE or NRE-PIS account, and the minimum regulatory requirement of ₹50 lakh remains applicable.

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Disclaimer: Investing in AIF, PMS, Gift City or Mutual Fund is subject to market risk. Please read the related documents carefully. Past performance does not guarantee future results and there is no assurance that the managed accounts will necessarily achieve their objectives. Actual portfolios may differ as a result of account size, client-imposed investment restrictions, the timing of client investments and market, economic, and individual company factors. We at ALTPORT do not guarantee any returns in the hands of investors, nor do we take any sort of accountability for the performance of the scheme.

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