About Company
PL Capital (Prabhudas Lilladher Asset Management)
PL Capital (Prabhudas Lilladher Asset Management) is the specialized investment management arm of the prestigious, eight-decade-old financial services powerhouse, Prabhudas Lilladher Group. Committed to powering clients' financial growth, the firm offers cutting-edge wealth solutions, including Portfolio Management Services (PMS) and Alternative Investment Funds (AIF) tailored for high-net-worth individuals and institutional investors. Driven by a unique "Man with Machine" philosophy, PL Asset Management seamlessly blends traditional fundamental wisdom with state-of-the-art quantitative data analytics. This innovative, research-backed framework ensures disciplined risk management and sustainable alpha generation across diverse, dynamic market cycles while upholding the group's core values of trust and integrity.
Fund Snapshot
| Particulars | Details |
| Product Type | Non-Discretionary Portfolio Management Services (NDPMS) |
| Investment Style | Research-Driven Customized Portfolio Advisory |
| Decision Authority | Investor retains final decision-making control |
| Execution Style | Trades executed only after investor consent |
| Portfolio Structure | Customized portfolios aligned to investor objectives |
| Core Approach | Quant + Fundamental Research Integration |
| Target Investors | HNIs & Family Offices |
| Investment Focus | Alpha generation with risk-managed investing |
| Risk Management Style | Regime-aware and diversified portfolio construction |
| Research Coverage | 300+ companies |
| Corporate Access | 250+ corporates |
| Research Team Strength | 50+ research professionals |
| Legacy | 80+ years capital market experience |
Fund Overview
PL ELEVATE NDPMS is a customized portfolio management framework where investors retain complete control over investment decisions while the portfolio manager provides research-backed recommendations and execution support.
The strategy is designed for investors seeking:
- Transparency in portfolio actions
- Personalized portfolio construction
- Active monitoring and rebalancing
- Institutional-quality research access
- Flexible investment participation
The portfolio manager executes trades only after prior investor approval, making the structure highly suitable for HNIs and sophisticated investors who prefer involvement in investment decisions while benefiting from professional portfolio expertise.
Understanding NDPMS
Unlike discretionary portfolio management, NDPMS allows investors to stay directly involved in portfolio decisions.
Investor-Led Decision Making
The investor retains final authority over all investment actions while benefiting from professional research, market intelligence and portfolio recommendations.
Customized Portfolio Design
Portfolios are tailored according to:
- Return expectations
- Liquidity needs
- Risk appetite
- Market outlook
Efficient Execution & Reporting
The platform ensures seamless trade execution, reporting and compliance under SEBI-regulated norms.
Full Transparency & Flexibility
Every transaction is visible to the investor, eliminating concerns around hidden portfolio movements or discretionary actions.
Research-Backed Advisory
Investors gain access to institutional-quality investment research, sector insights and high-conviction ideas.
Collaborative Investment Partnership
The structure promotes a close working relationship between investor and portfolio manager for long-term wealth creation.
Why Choose PL?
Trusted Legacy of 80+ Years
PL has built a long-standing reputation in capital markets through disciplined investing, governance standards and market experience across multiple economic cycles.
Quantitative Edge
Advanced quantitative models help create objective, scalable and data-driven investment strategies.
Robust Research Team
A research ecosystem supported by 50+ professionals across:
- Sectors
- Macroeconomics
- Market strategy
- Company fundamentals
Cycle-Tested Experience
PL’s investment framework has navigated:
- Bull markets
- Market crashes
- Economic reforms
- Global uncertainty periods
Strong Investment Ideas
The platform has consistently generated actionable investment opportunities across changing market conditions.
Corporate Access
Direct engagement with 250+ corporates provides deeper strategic and business-level insights.
PL ELEVATE NDPMS – Bouquet of Services
Portfolio Restructuring
The strategy helps investors rebuild and optimize existing portfolios for:
- Better diversification
- Improved sector positioning
- Enhanced return potential
Active Monitoring & Rebalancing
Continuous portfolio tracking allows dynamic adjustments based on:
- Market shifts
- Sector behavior
- Risk conditions
- Valuation changes
Portfolio Creation
Fresh portfolios are designed according to:
- Return expectations
- Liquidity requirements
- Investor preferences
- Market opportunities
High-Conviction Ideas
Investors receive research-backed investment opportunities across:
- Stocks
- Sectors
- Themes
- Concentrated opportunities
Alpha-Focused Strategy
The portfolio approach aims to generate meaningful alpha through selective, conviction-led investing.
Personalized Risk Alignment
Every investment decision is mapped to the investor’s individual risk profile to balance downside protection and upside participation.
PL’s Quant Process: From Macro to Stock
Regime Identification Engine
The proprietary quant engine evaluates:
- Market sentiment
- Liquidity
- Volatility
- Valuations
The system classifies market environments into:
- Risk-On
- Risk-Off
- Defensive
- Aggressive phases
Factor-Based Filtering
Stocks are ranked using 12 proprietary factors. The factor importance dynamically changes according to market conditions.
During Risk-On phases, the framework may emphasize:
- Momentum
- Beta
- Value
During Risk-Off environments, focus shifts toward:
- Quality
- Low volatility
- Dividend strength
Expert Oversight
The final investment output is reviewed by the investment committee to ensure:
- Macro alignment
- Portfolio conviction
- Practical market relevance
This creates a “Man + Machine” investment framework.
Regime Identification: Reading the Market’s Pulse
Macro & Liquidity Signals
The framework evaluates:
- Interest rate direction
- Global growth trends
- Systemic liquidity
- Economic cycle positioning
Technical Regime Indicators
Technical evaluation includes:
- RSI and MACD signals
- Price momentum
- Moving average crossovers
- Market breadth analysis
Contrarian & Risk Signals
The framework also tracks:
- Sentiment extremes
- Volatility spikes
- Defensive versus cyclical flows
- Risk-On/Risk-Off spreads
Sector & Rotation Trends
Sector leadership and factor rotation trends help identify changing market leadership patterns.
PL ELEVATE’s Fundamental Investing Philosophy
Future-Ready Leaders
The strategy prefers companies capable of shaping future economic growth through innovation, scalability and structural relevance.
Disciplined Valuation
The focus remains on buying quality growth businesses at reasonable valuations where earnings justify long-term compounding potential.
Selective Compounding
The portfolio remains concentrated in high-quality businesses capable of sustained value creation.
Opportunity in Inefficiency
The framework attempts to exploit market mispricing through disciplined research and behavioral patience.
Capital Allocation Excellence
Preference is given to management teams with strong capital allocation track records and execution discipline.
Profit Over Prediction
The strategy focuses on businesses capable of compounding earnings consistently rather than chasing short-term market trends.
Fundamental BRIDGE Framework
B – Business Model & Management
The framework evaluates:
- Business scalability
- Sustainability
- Management quality
- Strategic alignment with long-term industry trends
R – Returns & Profitability
The focus remains on:
- ROE and ROCE consistency
- Margin improvement
- Stable profitability
- Strong cash flows
I – Innovation & Growth
The framework identifies structural growth drivers through:
- Innovation
- Expansion
- Diversification
- Product differentiation
D – Drivers & Catalysts
The process tracks:
- Policy changes
- Corporate actions
- Cyclical inflection points
- Near-term business triggers
G – Grit & Contrarian Conviction
The strategy emphasizes research-backed ideas where differentiated views and early conviction may create long-term value.
E – Endurance & Risk
Preference is given to resilient businesses with:
- Strong balance sheets
- Diversified operations
- Adaptability
- Disciplined risk controls
Portfolio Construction Process
Information Ecosystem
The framework continuously analyzes:
- Corporate developments
- Financial data
- Market trends
- Industry shifts
Communication Analysis
The research process includes:
- Press releases
- Conference calls
- Analyst meets
- Peer comparison studies
Qualitative Evaluation
The management quality, governance standards and business integrity are continuously assessed.
Financial Assessment
Valuation and financial strength are evaluated using:
- P/E multiples
- EV/EBITDA
- Profitability metrics
- Cash flow analysis
Portfolio Construction
Portfolios are structured according to:
- Investor risk profile
- Return expectations
- Diversification needs
Periodic Review
Continuous portfolio reassessment and rebalancing are conducted based on changing market conditions and client requirements.
Risk Management Framework
Earnings Risk
The framework focuses on identifying companies where earnings are near cyclical lows but recovery potential remains strong.
Company Risk
Balance sheet strength and financial discipline help identify vulnerabilities early and reduce downside exposure.
Concentration Risk
Diversification across sectors and stocks aims to improve portfolio stability and long-term consistency.
Market Risk
The strategy emphasizes investment discipline instead of short-term market prediction, remaining focused on process and portfolio fundamentals.
Pricing Structure
| Pricing Model | 10–25 Cr | 25–50 Cr | 50–100 Cr | 100 Cr+ | 200–500 Cr+ |
| Fixed Fee Model | 2.50% of AUM | 2.00% of AUM | 1.50% of AUM | 1.00% of AUM | 0.50% of AUM |
| Variable (No Fixed Fee, Carry Model)* | 20% Carry | 20% Carry | 20% Carry | 20% Carry | 20% Carry |
| Hybrid (Fixed + Carry) | 1.00% + 15% Carry | 0.75% + 15% Carry | 0.50% + 15% Carry | 0.25% + 15% Carry | 0.25% + 15% Carry |
| Variable-Alpha (Benchmark: Nifty 500)** | 0.50% + 30% of Outperformance | 30% of Outperformance | 30% of Outperformance | 30% of Outperformance | 30% of Outperformance |
Key Highlights
| Parameter | Details |
| Investor Control | Investor retains final authority |
| Execution | Consent-based trade execution |
| Research Integration | Quant + Fundamental |
| Portfolio Type | Customized |
| Transparency | High |
| Risk Management | Multi-layered |
| Suitable Investors | HNIs & Family Offices |
| Advisory Nature | Research-driven |
Looking to explore PL ELEVATE NDPMS in detail?
Access the complete performance report here.
Investments Made for You, Not Just the Market
Your money situation is different, and AltPort Funds ensures your investments fit. We don't just offer standard choices. We build plans based on your goals, timeline, and risk comfort. Whether you want your money to grow, stay safe, or just hold its value, every decision has a purpose. Our way of doing things makes sure your investments change as your life does, not just when the market moves. This helps you avoid overreacting and keeps your money plan focused. At AltPort Funds, doing things personally is what counts most.
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Learn about the experienced fund managers responsible for investment decisions, portfolio strategy, and long-term fund performance.
Sandeep Neema
Sandeep brings over 30 years of investment experience across global asset management, mutual funds, and institutional research. He spent 13 years at GMO Emerging Markets as Portfolio Manager and Senior Analyst, co-managing US$3 billion across flagship emerging market strategies while overseeing CEMEA, Korea, and India allocations. Prior to this, he managed approximately ₹30 billion in equity assets at JM Financial Mutual Fund, where he helped scale AUM from ₹1 billion to ₹50 billion, launched four new funds, pioneered India's first arbitrage fund, and delivered a Top 100 Global Fund ranking in 2007. Earlier, he held senior research leadership roles at UTI Securities, BNP Paribas, and Kotak Goldman Sachs, and was part of the advisory team that assisted the Government of India in the disinvestment of Hindustan Zinc.
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Our experts will understand your goals, map the right strategy across AIFs, PMS, Mutual Funds and Wealth Solutions, and guide you through every step.
Find answers to common questions about fund investments, performance, portfolio strategy, and investor services.
In NDPMS, the investor retains final decision-making authority and trades are executed only after investor approval. In discretionary PMS, the portfolio manager independently makes investment decisions on behalf of the investor.
PL ELEVATE NDPMS is designed primarily for HNIs and family offices seeking customized portfolio solutions, greater transparency and active involvement in investment decisions while benefiting from institutional-quality research.
The strategy combines proprietary quant models, market regime analysis and deep fundamental research to identify high-conviction investment opportunities across sectors and market cycles.
Risk management is handled through diversification, liquidity-aware portfolio construction, sector exposure controls, regime-based investing and continuous monitoring of company, earnings and market risks.
PL ELEVATE combines quantitative intelligence, fundamental research, active monitoring and personalized portfolio structuring within a transparent, investor-controlled framework designed for long-term alpha generation.