About Company
InCred Asset Management
InCred Asset Management, established in 2020, is the fund management arm of the unicorn InCred Group. Founded by Bhupinder Singh, a former Deutsche Bank executive, the firm manages approximately ₹1,284 crore in its Asset Management (AMC) division as of January 2026. It provides a diverse range of investment solutions, including Portfolio Management Services (PMS) and Alternative Investment Funds (AIF), specializing in long-only equities, structured credit, and private equity. Its investment philosophy centers on a "Great, Good, and Bad" framework—buying high-quality businesses at fair valuations or good businesses at a discount while strictly avoiding "bad" companies. Key strategies include the InCred Healthcare Portfolio and Multi-Cap funds, led by seasoned professionals like CIO Aditya Khemka.
Investment Philosophy
The firm’s philosophy is rooted in identifying transformational trends and backing experienced entrepreneurs. Key pillars include:
- Entrepreneur-Led Growth: They focus on simple, scalable consumer businesses led by proven founders.
- Mass Market Focus: Investments target high-quality brands providing affordable products for the Indian mass market while avoiding “winner-take-all” segments.
- Absolute Return Orientation: Public equity portfolios (such as the ABC Portfolio) prioritize absolute returns by investing early in 3-5 undervalued or under-owned transformational trends.
- Strategic Partnership: Beyond capital, they provide strategic inputs to strengthen organizational systems, controls, and governance in portfolio companies.
