About Company
InCred Asset Management
InCred Asset Management, established in 2020, is the fund management arm of the unicorn InCred Group. Founded by Bhupinder Singh, a former Deutsche Bank executive, the firm manages approximately ₹1,284 crore in its Asset Management (AMC) division as of January 2026. It provides a diverse range of investment solutions, including Portfolio Management Services (PMS) and Alternative Investment Funds (AIF), specializing in long-only equities, structured credit, and private equity. Its investment philosophy centers on a "Great, Good, and Bad" framework—buying high-quality businesses at fair valuations or good businesses at a discount while strictly avoiding "bad" companies. Key strategies include the InCred Healthcare Portfolio and Multi-Cap funds, led by seasoned professionals like CIO Aditya Khemka.
Investment Philosophy
The firm's philosophy is rooted in identifying transformational trends and backing experienced entrepreneurs. Key pillars include:
- Entrepreneur-Led Growth: They focus on simple, scalable consumer businesses led by proven founders.
- Mass Market Focus: Investments target high-quality brands providing affordable products for the Indian mass market while avoiding "winner-take-all" segments.
- Absolute Return Orientation: Public equity portfolios (such as the ABC Portfolio) prioritize absolute returns by investing early in 3-5 undervalued or under-owned transformational trends.
- Strategic Partnership: Beyond capital, they provide strategic inputs to strengthen organizational systems, controls, and governance in portfolio companies.
Listen to expert conversations and investment insights anytime on Spotify.
Track how the fund has performed against its benchmark over time through a comparative line graph analysis.
Structured Product Series 2 (Incred)
Benchmark: Nifty 50 TRI
Compare fund returns and benchmark performance across multiple investment periods using a visual bar graph.
Review and compare fund returns against benchmark performance across different investment periods in a detailed tabular format.
Oaks Asset Management Private Limited
| AUM(Cr.) | 1M | 3M | 6M | 1Y | 2Y | 3Y | 4Y | 5Y | Ince. | |
| Performance | ₹47.57 | 0.00 | -0.50 | -1.02 | 16.79 | 6.98 | 3.86 | 2.36 | 1.46 | 0.11 |
| Benchmark | NA | -1.72 | -6.30 | -9.87 | -3.84 | 3.35 | 9.53 | 10.37 | 9.87 | 12.39 |
Learn about the experienced fund managers responsible for investment decisions, portfolio strategy, and long-term fund performance.
Bhupinder Singh
Bhupinder Singh brings over two decades of experience in financial services, with 10 years of experience in steering Indian businesses. He founded the InCred Group in 2016 with an aim to build a world-class diversified financial services company. Today InCred has a presence in Lending, Wealth Management, Asset Management, Investment Banking & Capital Markets, Equities Research & Broking to name a few. Prior to this, he was the head of the Corporate Finance division of Deutsche Bank and co-headed the Fixed Income, Equities and Investment Banking divisions for the Asia Pacific region.
Aditya Khemka
Over 16 years experience in healthcare businesses and investments. Rich global working experience in the US, EU, Latin America and in India Has performed various roles like member of the treasury department of the company managing debt, working capital and financial due diligence of acquisitions target in Glenmark (2006-2007), institutional equities analyst for Lehman, Nomura and Ambit Capital (2008-2015) and Healthcare fund manager for DSP (2015-2020) Qualifications – MSc. (Finance), PGDM (MDI, Gurgaon), CIIA (UK), CFA (ICFAI) Has formulated and executed a product strategy in DSP that drove alpha over the benchmark in 18 months with low churn and highest Sharpe ratio amongst peers Believes in bottom-up research and understanding the source of cash flows and their sustainability.
Get In Touch With
Our Investment Experts
Our experts will understand your goals, map the right strategy across AIFs, PMS, Mutual Funds and Wealth Solutions, and guide you through every step.