Vivriti Asset Management
Vivriti Asset Management (VAM) is a prominent Indian private credit manager specializing in performing credit for mid-market enterprises. Founded in 2019, a focused team set out to disrupt India’s underserved mid-market segment by channeling global capital into promising SMEs through strong governance, rigorous due diligence, and deep on-ground research across tier 2 cities and emerging business hubs. By launching debt-focused Alternative Investment Funds (AIFs), they successfully connected grassroots entrepreneurs with institutional, private wealth, and offshore investors, consistently delivering capital and promised yields even during the pandemic. Today, Vivriti Asset Management bridges the SME credit gap while enabling investors to generate financial returns alongside measurable social and environmental impact, aligned with the United Nations Sustainable Development Goals, having raised over US$ 250 million across seven funds with approximately US$ 200 million currently under management.
