About Company
Vivriti Asset Management
Vivriti Asset Management (VAM) is a prominent Indian private credit manager specializing in performing credit for mid-market enterprises. Founded in 2019, a focused team set out to disrupt India’s underserved mid-market segment by channeling global capital into promising SMEs through strong governance, rigorous due diligence, and deep on-ground research across tier 2 cities and emerging business hubs. By launching debt-focused Alternative Investment Funds (AIFs), they successfully connected grassroots entrepreneurs with institutional, private wealth, and offshore investors, consistently delivering capital and promised yields even during the pandemic. Today, Vivriti Asset Management bridges the SME credit gap while enabling investors to generate financial returns alongside measurable social and environmental impact, aligned with the United Nations Sustainable Development Goals, having raised over US$ 250 million across seven funds with approximately US$ 200 million currently under management.
What sets Vivriti Apart
01. Focused on Private Credit Solutions
The firm maintains a sharp and disciplined focus on private credit rather than diversifying across multiple categories. This specialization enables a deeper and more nuanced understanding of risk, contributing to consistent and competitive fund performance.
02. A Hands-On Approach
The team prioritizes firsthand intelligence by actively engaging with businesses on the ground. Regular visits to factories, workshops, and offices—often in tier 2 and tier 3 cities—allow for direct assessment of operational strength and asset quality, strengthening investor confidence.
03. Principles at the Core
Integrity, governance, and ethical standards are embedded into every layer of operations. These principles guide decision-making and form the foundation of long-term trust and credibility.
04. Experienced Investment Leadership
Backed by seasoned professionals with decades of collective expertise, Vivriti Asset Management combines intellectual depth with disciplined execution to deliver consistent performance across varying market cycles.
Values
At the core of the organization lies an intention-driven culture shaped by a shared vision, clearly defined values, and a collaborative, open work environment. These principles influence not just strategy, but everyday decisions and long-term direction.
Integrity
Ethical standards guide every decision, ensuring accountability and responsible conduct across operations.
Transparency
Openness remains central to building long-term trust with stakeholders, fostering clarity in communication and processes.
Client-Centricity
Investor interests are placed at the forefront of every action, reinforcing a commitment to responsible wealth creation.
Passion
The organization approaches its work with a mission-driven mindset, driven by purpose rather than routine.
Work Ethic
Rigour, sincerity, and meticulous attention to detail are viewed as non-negotiable elements of sustainable performance.
Team Power
Diverse perspectives are valued as a strategic strength, creating richer insights and more effective outcomes through collaboration.
