About Company
Bonanza Portfolio Limited
Bonanza is one of the fastest-growing companies in the financial services space in India with a trust of more than 2.5 decades. Since its inception in 1994, Bonanza has been helping millions of investors to navigate their investing journey with ease. Bonanza offers a one-stop solution for all investing needs ranging from equity, mutual funds, and insurance and depository services. With over 1700 outlets and service in over 600 cities across India and the UAE, Bonanza has a widespread presence which is increasing every year.For investors looking for reliable options like the Bonanza portfolio in Mumbai, this presence ensures personalized access and a deep understanding of local market requirements.
What Is the Bonanza Prima Fund-Moderate?
Bonanza Prima Fund - Moderate is an MF PMS strategy under Bonanza’s Mutual Fund Portfolio Management Services framework. It primarily uses mutual funds while retaining the flexibility to invest in direct stocks and other securities.
The strategy is positioned between Prima Conservative and Prima Aggressive. Its defining feature is not a promise of lower risk, but a different set of allocation limits. Direct equity can form up to 30% of the portfolio, while equity-oriented mutual funds can account for up to 90%.
With a ₹50 lakh minimum investment, the strategy is intended for investors who want a professionally structured and actively monitored portfolio but do not want to select and rebalance multiple mutual fund schemes themselves.
Bonanza’s PMS platform includes multiple investment approaches designed around different risk and return objectives. Its equity PMS range is complemented by four mutual fund PMS strategies: Prudentia, Prima, Optima and Platinum Alpha, along with a Category III AIF.
Within the Prima range, investors can choose between three profiles:
- Conservative: lower direct-equity participation and greater scope for debt and other mutual funds.
- Moderate: a middle-ground allocation designed to balance growth and risk management.
- Aggressive: greater potential equity participation for investors comfortable with higher market exposure.
For investors exploring the wider range, see Bonanza Prudentia and Bonanza Optima.
Bonanza Prima Fund Moderate Snapshot
As reported to APMI, as of 31 July 2026.
| Fund Detail | Bonanza Prima Fund – Moderate |
|---|---|
| PMS Provider | Bonanza Portfolio Limited |
| Strategy / Product | Equity / Mutual Fund |
| Fund Manager | Achin Goel |
| Date of Inception | 22 December 2023 |
| Minimum Investment | ₹50,00,000 |
| Benchmark | Nifty 50 TRI |
| Fixed Fee | AMC: 1% p.a. |
| Variable Fee | NA |
| Exit Load | 1% in the first year |
The AUM figure above is the APMI-reported figure as of the stated date. Performance data is intentionally not presented here.
Bonanza Prima Fund Moderate Asset Allocation
The asset allocation is the clearest way to understand what makes the Moderate variant different from the other Prima strategies.
As reported to APMI, the indicative allocation limits are:
| Asset Category | Prima Moderate |
|---|---|
| Equity Stocks | Up to 30% |
| Equity-Oriented Mutual Funds | Up to 90% |
| Debt-Oriented Mutual Funds | Up to 30% |
| Other Mutual Funds | Up to 30% |
These are maximum allocation limits, not a promise that the portfolio will always hold those percentages. Actual portfolio positioning can change according to the manager’s assessment of market conditions, opportunities and risk.
The direct-equity ceiling of 30% puts Moderate between the other two Prima variants. Prima Conservative permits direct stocks up to 20%, while Prima Aggressive permits them up to 50%. The same pattern appears in the broader allocation framework: Conservative allows greater scope for debt and other mutual funds, while Aggressive permits higher equity participation.
The Moderate strategy therefore provides room for meaningful equity exposure without making direct stocks the dominant component of the framework. Mutual funds remain central to the portfolio construction process, allowing diversification across underlying schemes and asset classes.
This matters because the strategy’s risk profile is created by how different exposures are combined, rather than by simply labelling the portfolio “moderate.”
Prima Conservative vs Moderate vs Aggressive: Which Variant Fits Which Investor?
The three Prima variants are built for different allocation preferences. The right choice depends less on the label and more on how much equity participation an investor is willing to tolerate through market cycles.
| Allocation / Feature | Prima Conservative | Prima Moderate | Prima Aggressive |
|---|---|---|---|
| Equity Stocks | Up to 20% | Up to 30% | Up to 50% |
| Equity-Oriented Mutual Funds | Up to 70% | Up to 90% | Up to 100% |
| Debt-Oriented Mutual Funds | Up to 50% | Up to 30% | Up to 20% |
| Other Mutual Funds | Up to 50% | Up to 30% | Up to 30% |
| Broad positioning | Capital preservation focus | Balanced growth | Higher equity participation |
Bonanza Prima Fund-Conservative is structured for investors who place greater emphasis on capital preservation and want more room for debt-oriented and other mutual funds. It still carries market risk; “conservative” does not mean capital guaranteed.
Prima Moderate is the middle option. It allows up to 30% in direct stocks and up to 90% in equity-oriented mutual funds, while retaining allocation capacity for debt and other mutual funds. It may suit investors seeking a balance between long-term growth and allocation risk management.
Bonanza Prima Fund-Aggressive allows substantially higher direct-stock and equity-mutual-fund exposure. It is therefore more suitable for investors who have a higher tolerance for equity-market fluctuations and are comfortable with greater participation in market cycles.
The important point is that these variants should not be interpreted as a simple safe-to-risky ladder. Each has a different allocation framework, and the actual portfolio risk depends on the securities and funds held at a particular time.
How Bonanza MF PMS Works
A mutual fund PMS combines the investment flexibility of a portfolio management service with mutual funds as an important building block.
Under a discretionary PMS arrangement, the investor gives the portfolio manager authority to make investment decisions within the agreed mandate. The manager can select mutual fund schemes, decide allocation sizes, add or reduce exposure and make portfolio changes as market conditions evolve.
This differs from building a self-managed mutual fund portfolio.
With a conventional self-directed MF portfolio, the investor generally chooses individual schemes, decides how much to invest in each and independently determines when to switch, redeem or add investments. The challenge is not just selecting funds; it is maintaining the intended asset allocation over time.
With Prima Moderate, scheme selection and allocation decisions are handled within the PMS framework. The portfolio can therefore be reviewed and rebalanced with the strategy’s target risk profile in mind.
The distinction is particularly relevant for investors who already own several mutual funds but have accumulated them without a coherent allocation structure. A professionally managed MF PMS can provide a single framework for combining different exposures rather than leaving every allocation decision to the investor.
For a broader understanding of discretionary portfolio management services, investors can review how PMS structures differ from conventional investment products.
Bonanza Prima Fund Moderate Minimum Investment, Fees and Exit Load
The minimum investment for Bonanza Prima Fund – Moderate is ₹50 lakh, consistent with the applicable PMS framework.
The reported fixed fee is 1% per annum, charged as an AMC fee on the portfolio value. The exit load is 1% during the first year. The APMI data reports no variable fee structure for the strategy.
| Cost Component | Prima Moderate |
|---|---|
| Minimum Investment | ₹50 lakh |
| AMC / Fixed Fee | 1% p.a. |
| Variable Fee | NA |
| Exit Load | 1% in first year |
One point investors should not overlook is fee layering.
The 1% PMS fee is not necessarily the only investment-related cost. Since the strategy invests in underlying mutual funds, those funds have their own expense ratios. These costs are reflected within the respective mutual fund schemes and are separate from the PMS management fee.
Therefore, an investor should evaluate the overall cost of the portfolio, rather than looking at the PMS fee in isolation.
Key Risks of Investing in a Mutual Fund PMS
Bonanza Prima Moderate remains a market-linked investment. Its balanced allocation framework does not eliminate investment risk.
Market Risk
The strategy can invest in equity stocks and equity-oriented mutual funds. These assets can decline during market corrections, sector downturns or broader economic shocks.
Fee Layering
Investors may incur the PMS management fee as well as expenses charged by the underlying mutual funds. The combined cost should be considered when assessing the strategy.
Allocation and Manager Risk
The outcome depends partly on allocation decisions, scheme selection, timing of changes and the manager’s assessment of market opportunities. A moderate mandate does not guarantee that allocation decisions will be optimal in every market environment.
Interest-Rate and Debt Risk
The portfolio can allocate to debt-oriented mutual funds. These funds can be affected by interest-rate movements, credit quality, liquidity conditions and changes in bond valuations.
Direct-Stock Concentration
The strategy can allocate up to 30% to direct equities. Individual-stock exposure can introduce company-specific risks that are different from those of diversified mutual funds.
Liquidity Risk
Underlying securities and mutual fund schemes may face liquidity constraints in stressed market conditions. The ability to exit an investment at the desired price cannot always be assumed.
Key-Person Risk
Investment decisions are influenced by the portfolio manager and investment team. Changes in personnel, investment philosophy or decision-making processes can affect how the strategy is managed.
How Is Mutual Fund PMS Income Taxed in India?
In an MF PMS, the investor owns the securities or mutual fund units in the portfolio rather than investing in a pooled PMS fund. Consequently, taxable gains generally arise in the investor’s hands.
The exact tax treatment depends on the nature of the underlying investment. Equity-oriented mutual funds and debt-oriented mutual funds can have different tax treatment, and the holding period and applicable tax rules matter.
Another important point is portfolio rebalancing. When one mutual fund or security is sold or switched to another, that transaction can create a taxable capital gain. In other words, rebalancing is not automatically tax-neutral simply because the money remains invested within the PMS.
For investors using a strategy with active allocation changes, the frequency and nature of such transactions can therefore have practical tax consequences.
Tax rules can change and may also depend on the investor’s circumstances. Investors should consult a qualified tax professional before making decisions based on the taxation of their PMS portfolio.
Who May Consider the Bonanza Prima Fund-Moderate?
Bonanza Prima Fund- Moderate may be considered by investors who:
- Can commit a minimum of ₹50 lakh to a PMS.
- Want professional management of a mutual-fund-led portfolio.
- Prefer a middle-ground allocation between Conservative and Aggressive Prima variants.
- Are comfortable with equity-market risk but do not want the highest direct-equity allocation offered within the Prima range.
- Have accumulated multiple mutual fund holdings and want them managed within a structured allocation framework.
- Prefer discretionary portfolio management rather than making every fund-selection and rebalancing decision themselves.
It may be less appropriate for investors seeking guaranteed returns, capital protection, very low volatility or a completely passive mutual fund investment approach.
How ALTPORT Helps Investors Evaluate Bonanza Prima Fund-Moderate
Bonanza Prima Fund - Moderate should be evaluated based on its asset-allocation framework, underlying mutual-fund exposure, direct-equity limit, PMS fee, exit load, taxation impact, portfolio rebalancing approach, fund manager experience and suitability within the investor’s broader portfolio.
Eligible investors can review the latest product details, documentation requirements and suitability considerations before making an allocation decision. Investors can also compare Bonanza Prima Fund – Moderate with other PMS strategies to understand how it fits within a wider portfolio allocation plan. For product details and onboarding support, investors can connect with the ALTPORT investment team
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Track how the fund has performed against its benchmark over time through a comparative line graph analysis.
Bonanza Prima Fund-Moderate
Benchmark: Nifty 50 TRI
Compare fund returns and benchmark performance across multiple investment periods using a visual bar graph.
Review and compare fund returns against benchmark performance across different investment periods in a detailed tabular format.
Bonanza Portfolio Limited
| AUM(Cr.) | 1M | 3M | 6M | 1Y | 2Y | 3Y | 4Y | 5Y | Ince. | |
| Performance | NA | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | NA | NA | NA | 0.00 |
| Benchmark | NA | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | NA | NA | NA | 0.00 |
Learn about the experienced fund managers responsible for investment decisions, portfolio strategy, and long-term fund performance.
Mr. Achin Goel
Achin Goel is a seasoned financial expert currently serving as a Fund Manager and Vice President at Bonanza Portfolio Limited, where he manages high-net-worth portfolios. With over 14 years of experience, he transitioned from a background in chemical technology to become a distinguished CFA and CFP professional. Goel is renowned for his data-driven investment philosophy, often blending algorithmic insights with fundamental research to navigate volatile markets. A frequent contributor to financial media, he emphasizes disciplined asset allocation and a "checklist" approach to investing. His current strategies focus on domestic growth stories, particularly in the financial, defense, and consumer sectors, aiming for long-term alpha generation.
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Our experts will understand your goals, map the right strategy across AIFs, PMS, Mutual Funds and Wealth Solutions, and guide you through every step.
Find answers to common questions about fund investments, performance, portfolio strategy, and investor services.
Bonanza Prima Fund – Moderate is a mutual fund portfolio management service from Bonanza Portfolio Limited. It combines equity-oriented mutual funds, debt-oriented mutual funds, other mutual funds and direct stocks within a defined moderate allocation framework. Its minimum investment is ₹50 lakh and its benchmark is the Nifty 50 TRI.
The primary difference is their permitted asset allocation. Prima Conservative allows direct equities up to 20%, Moderate up to 30%, and Aggressive up to 50%. Moderate sits between the two in terms of direct-equity participation and provides a balanced allocation framework.
As reported to APMI, Prima Moderate permits up to 30% in equity stocks, up to 90% in equity-oriented mutual funds, up to 30% in debt-oriented mutual funds and up to 30% in other mutual funds. These are indicative maximum allocation limits rather than fixed portfolio weights.
The minimum investment is ₹50 lakh.
The Bonanza Prima Fund – Moderate is managed by Achin Goel, Fund Manager at Bonanza Portfolio Limited.
As reported to APMI as of 31 July 2026, the AUM reported for Bonanza Prima Fund – Moderate is ₹0.00 crore.
It is a PMS, specifically a mutual fund PMS or MFPMS strategy. Mutual funds are important underlying investments, but the investor is using a portfolio management service rather than investing directly in a conventional pooled mutual fund scheme. For a broader comparison, see PMS vs Mutual Funds blog-https://www.altportfunds.com/pms-vs-mutual-funds-what-sets-pms-apart/
Potentially, yes. The PMS charges its stated management fee, while the underlying mutual fund schemes have their own expense ratios. Investors should therefore consider the total cost of the investment rather than assessing only the PMS fee.
The benchmark for Bonanza Prima Fund – Moderate is the Nifty 50 TRI.
The strategy is actively managed and may be rebalanced as required to maintain its intended allocation and respond to market conditions. A fixed periodic rebalancing frequency is not specified in the APMI data.
Tax treatment depends on the underlying securities and mutual funds, their holding periods and the applicable tax rules. Gains generally arise in the investor's hands. Importantly, selling or switching holdings during rebalancing can create taxable capital gains. Investors should seek professional tax advice for their specific circumstances.
Key risks include equity-market volatility, underlying mutual fund risk, allocation and manager judgement risk, debt and interest-rate risk, direct-stock concentration, liquidity risk, fee layering and key-person risk. The Moderate label describes the allocation framework and does not mean the investment is risk-free or capital-protected.
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